Dutch Cuisine

5 principles we support

• CULTURE

The dish tells us where and in which season we are
Our food culture is characterized by a wide variety of local products and seasonal dishes. Essentially, nature determines our menu. The dish on our plate should tell us where we are in the Netherlands and in which season.

• HEALTH

Good for us and our planet
We cook and eat healthily and varied. We use more plant-based products and less meat and fish. A healthy diet feels good; it’s good for the body, mind, and the planet.

• NATURE

Honest and versatile food from what nature offers us
The biodiversity of nature indicates what is available. Honest and versatile food from what the land and sea provide us in each season, without artificial additives.

• QUALITY

We buy, cook, and eat consciously
We recognize quality and taste! We buy, cook, and eat consciously. We respect the ingredient, its origin, the producer, and the people who handle it in this way. Therefore, we don’t just shop based on price; we also pay attention to quality.

• VALUE

We work towards results for tomorrow
We create value as a result of the previous four principles, with only benefits: we eat and live healthier, we leave the planet in better shape, we waste less, we ensure fair prices for producers, and we contribute to better animal welfare.